I came across this interesting and captivating marketing idea:
Our company offers 3 kind of services:
1. Good
2. Cheap
3. Fast
You can pick any two of the above.
1 & 2 - Good and Cheap service. But it won't be Fast.
1 & 3 - Good and Fast service. But it won't be Cheap.
2 & 3 - Cheap and Fast service. But it won't be Good.
